Kenya: Jumia Online Marketplace to empower SMEs
Jumia Kenya recently launched an Online Marketplace that is intended to empower small, medium and large business enterprises by allowing them to sell their products directly to the company’s customer base. Jumia is said to be handling product warehousing, marketing, customer care, delivery, after sale services and remitting the cash resulting from the sale to the entrepreneur free of charge.
The platform operates on a criteria where sellers decide what to sell and at what price. This essentially opens the seller up to a much wider audience, according to the online retailer.
Any entrepreneur is allowed to sell on Online Marketplace, the product has to be brand-new, unused, unopened in its original packaging, with all original packaging materials included. Original protective wrapping, if any, is intact. Original manufacturer’s warranty, if any, still applies, with warranty details included in the listing comments.
The Seller Centre on the portal gives entrepreneurs and retailers full access to all their operational transactions with Jumia, as well as the opportunity to view their products and update stock and prices. Sellers are able to monitor their sales, as well as pending, shipped and cancelled orders on their own.
According to Jumia, the free access keeps the retailer in the loop during customer interactions ensuring that sales, follow-up and any returns take place in the secure space of the retailer’s online marketplace.