SA’s online kingpins revealed

 

The latest Effective Measure statistics reveal South Africa’s largest and most popular websites

Effective Measure released its January 2013 website traffic statistics recently, revealing that News24started off the year as South Africa’s top website.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the January 2013 Effective Measure statistics, News24 attracted 3.1 million unique visitors, followed by Howzit.MSN with 3 million unique browsers and IOL with 2.1 million.

When it comes to South African-only traffic News24 also reigned supreme with 2.2 million unique local visitors, followed by Vodacom‘s Vodafone Live portal with 2 million browsers and Howzit.MSN with 1.5 million visitors.

The following table provides an overview of South Africa’s largest websites, based on the January 2013 Effective Measure statistics. It should be noted that only websites which run Effective Measure’s code are listed.

Total traffic South African only traffic
Website Unique visitors Website Unique visitors
news24.com 3 058 871 news24.com 2 233 002
howzit.msn.com 2 989 914 Vodafone live portal 2 022 182
iol.co.za 2 093 953 howzit.msn.com 1 516 063
Vodafone live portal 2 022 187 za.yahoo.com 1 289 928
supersport.com 1 950 901 iol.co.za 1 252 050
mobi.supersport.com 1 942 011 m.news24.com 1 187 591
m.news24.com 1 588 118 sport24.co.za 967 294
za.yahoo.com 1 403 916 pnet.co.za 927 595
mybroadband.co.za 1 385 052 junkmail.co.za 848 588
sport24.co.za 1 308 105 mybroadband.co.za 751 873

The following chart provides a visual representation of South Africa’s Top 10 DMMA registered websites, based on South African traffic.

SA's top 10 websites

SA’s top 10 websites

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