Document: Social Media in Africa - Deloitte Panel Report
Mobile Consumerism takes centre stage
Africa’s growth story and in particular the rising age of consumerism, coupled to the continent’s emerging middle class, has resulted in a surge in the use of mobile phones. As an aggregate market of 54 countries, Africa is currently the second largest mobile phone market after Asia, with more than 700 million mobile connections. This number is projected to rise to almost 1 billion mobile connections by 2016 at a compounded annual growth rate of more than 30%.