Document: Social Media for Local Government

Description

 

Tips, Policy Guidelines and Principles for the use of Social Media in Local Government

Version 1.2 September 2012

Table of Contents

What is Social Media? 3
Who is involved in social media? 3
Most commonly used Social Media and Web 2.0 platforms 4
Twitter 4
Facebook 4
Blogs 4
Wikis 5
Video Sharing (YouTube) 5
SMS – as a Social Media Tool 5
Why does Social Media matters for local government? 7
Introduction 7
Social Media Use in Government 7
Using Social Media in Government 8
Why we need a policy that covers Social Media and what should be addressed in such a policy? 10
Creating and sustaining a social media policy 10
Checklist for Drafting a Social Media Policy 10
Eight essential elements for government social media 12
Legal implications associated with gov 2.0 and social networking 12
Examples of Frameworks, Best practices, Guidelines, Policies 13
5 Social Media Tips for Municipal Governments 13
1. You’ll Need A Plan. 13
2. Define Your Voice. 13
3. Have A Conversation. 13
4. Gain Their Trust. 13
5. Who’s In Charge? 13
One Last Thing… 14
5 Steps to building Social Media presence from scratch 14
Expectations for Online Spokespeople 15
Additional information 16