Do employees really deserve to be corralled into a digital closure?
The corporate environment and its attitude towards employee trust can often be baffling concept to get your head around. Permitting the use of social media within the workplace is a concept often burdened with complication and doubt. Senior management frequently believes than an open digital environment might encourage the wrong sorts of behavior, reducing productivity and exposing the business to unnecessary risk. The reality is that many of the world’s top employers not only authorize the use of social media platforms at work, but actually encourage it. Instead of allowing employee gossip at the water cooler, these organizations prefer to have it occur in an environment where it can be monitored and understood. Instead of convincing staff that their workplace is is stifling and behind the times,theyre leveraging their personnel tp recruit contacts to available positions via Facebook, Linkedln or twitter.
Instead of engendering a lack of trust in low-level employees, they are urging staff to use social media platforms to comment and ask questions. More importantly,divisional heads and CEO’s are responding to them.
As the torrent of social media begins to tighten its grip on corporate South Africa,you have a choice to sink or swim.