Dear ICT "GURU"
Reasons Why Social Media Is Not Fun Anymore
Social media has always had a credibility gap as a business marketing tool, they were created for fun but are now being used to market billion dollar brands.
It wants to be taken seriously as a grown up marketing medium but that is difficult when the CEO knows that Facebook started as a social platform to connect with your classmates at college and is used by his daughter to share the weekend’s party photos
Social Media Gets Serious
Some of the platforms such as LinkedIn and Slideshare were started by their founders as corporate tools from day one because they already knew the power of the social web to communicate, share and engage with online audiences. They “Got It”.